Profile of a potential market segment for flavored chicken sausages

 

Giving the nature of today’s market place, businesses are increasingly facing similar international challenges worldwide. In other words, it is no longer possible to operate in international market without taking into account the risks and opportunities presented by foreign and global challenges.

 

To be successful in international market businesses need possess varieties of knowledge concerning the target market basically to penetrate easily into the foreign market. One of which is via segmentation of their product to match the needs and requirements of the target customers.

 

A common international segmentation procedure classifies prospective countries on a single dimension, or on a set of socio economic, political and cultural criteria such as life expectancy, GDP per capital and consumer price index, available from secondary data sources for example World Bank, UNESCO and the Organization for Economic Cooperation and Development.

 

Hellers should understand that a segment profile is a detailed description of the market segment across a range of factors and measures. It is designed to provide the organization with a good understanding of consumers within each segment for comparison and strategy purposes.

 

In realistic, a segment profile would outline important aspects of consumer needs, consumer behavior, brand preferences, product usage levels, and so on, it will also provide demographic and psychographic description on the segment, along with key measures of segment size and growth of the intended product.