It has been noted that 59 percent of all purchases are not properly planned before customers patronize the seller. As such, proper planning incitements therefore have a great relevance in attracting international markets in terms of effective product packaging and positioning.

Giving the nature of today’s market place, businesses are increasingly facing similar international challenges worldwide. In other words, it is no longer possible to operate in international market without taking into account the risks and opportunities presented by foreign and global challenges.

Products as well as consumers go through some form of distribution process in all countries and markets. Potential international distribution channels is a system of marketing institutions that promotes the physical flow of goods and services, along with ownership title, from producers to consumer ore business user; also called a marketing channel, is a link between an organization and its customers in market around the world .